The Choice JournalHow we choose

Wardrobe guides

Clothes and shoes from the brands British shoppers keep going back to. We read the fabric labels, the size guides and the lowest-rated customer reviews before we pick anything, and we say plainly where a brand's sizing runs small or its returns window is short.

9 guides

How we choose

We read the product pages, the size guides, the delivery and returns small print, and a few hundred customer reviews, lowest-rated first. Then we pick. We do not test products ourselves and we never pretend to.

Read how we choose
  • Every pick checked on the brand's UK site, with the month we read it
  • A real weakness for every product, not just the ones we liked less
  • No scores out of ten: each pick earns an award, and a reason
  • Commission never decides what makes the list