The Choice JournalHow we choose

Beauty & Wellbeing guides

Skincare, haircare, bath things and fragrance, from single brands and from the big online beauty shops. Claims are cheap in this aisle, so we stick to what the ingredient lists and the long run of customer reviews support. Nothing here is medical advice.

8 guides

How we choose

We read the product pages, the size guides, the delivery and returns small print, and a few hundred customer reviews, lowest-rated first. Then we pick. We do not test products ourselves and we never pretend to.

Read how we choose
  • Every pick checked on the brand's UK site, with the month we read it
  • A real weakness for every product, not just the ones we liked less
  • No scores out of ten: each pick earns an award, and a reason
  • Commission never decides what makes the list