The 6 Best Very Own-Label Buys for 2026

Jeans are where an own label proves itself, and these are a fair test. They are high-rise, five-pocket and straight-cut, in 98% cotton and 2% elastane, with a 29-inch inside leg listed on the page and sizes from 8 to 24. Most reviewers like the deep colour and the soft stretch, and the overall rating is good for something this cheap.

The complaints are almost all about cut. Several reviewers say the leg is wider than the photo suggests, closer to a semi-wide than a straight jean, and that the sizing runs large: a size 14 that fitted like a 16, a 12 that was baggy. Others found them longer than the stated length and wished for a short option, which Very does not offer on this style. If you sit between sizes, order the smaller.

School uniform is the quiet strength of Very’s own label. This two-pack has a fully elasticated waist, a pressed front crease and a stain-proof finish on a polyester and viscose fabric made partly from recycled fibres. It is machine washable. Better still, Very gives uniform a 100-day satisfaction guarantee: send the whole pack back within 100 days for a full refund, which is far longer than its usual 28 days.

Most parents rate them highly. The low reviews pick out weak stitching, with seams splitting at the seat or hems dropping after a wash, and a handful say the elastic went within a term. Sizing is uneven too: older boys found the 15-16 years small, and one parent noticed the two pairs in a pack fitted differently. There are no adjustable waist tabs.

Very’s men’s range is thinner than its women’s, but plain knitwear is a reliable corner of it. This crew neck is 80% cotton and 20% nylon, regular fit, from S to 3XL, and machine washable. Very’s own care note says to fold rather than hang it, which tells you something about how the knit behaves.

The reviews are positive but few, so weigh them lightly. Buyers like the finish and the price and several bought more than one colour. The weakness is in what they praise: one reviewer describes the knit as thin, which suits it for wearing under a coat or in an office, not as a winter layer. One owner’s praise that it “doesn’t shrink that much” is not quite a promise that it won’t. Do not expect a wool jumper’s warmth from a cotton and nylon mix.

A long padded coat is the most useful thing Very’s own label makes for winter, and this one is the safer of two similar styles. It reaches the knee, has a fixed hood, a zip, side pockets and a polyester shell, lining and padding, in sizes 8 to 24, and it goes in the washing machine.

We would choose it over its sister, the Longline Sorona Padded Coat With Pull Out Hood, because that coat’s one- and two-star reviews are dominated by the hood: too small to go over a head, more collar than hood, or missing altogether. This version is newer and had only three reviews when we checked, all positive, so its weakness is the thin evidence. The page makes no waterproof claim either, so it is a coat for cold, not for heavy rain.

If you like a natural filling but not a natural-filling price, this is Very’s answer. The cover is 233 thread count cotton percale, the fill is 85% duck feather and 15% duck down, and it is machine washable. It also comes in 10.5 and 15 tog. Oddly, the page copy still calls it Everyday Collection, a sign of how often Very has renamed its own labels.

The reviews are split, and the split is predictable. Many of the one-star reviews describe feathers poking through the cover and the duvet cover on top, which is a feather duvet’s classic fault at this level of down. Others say the filling shifts between channels, and a couple found the stitching between pockets coming away within months.

Large sofas are where Very undercuts the furniture specialists hardest. The Dury is 242cm wide, 90cm deep, with a 52cm seat height, S-type springs, foam seat cushions and fibre-filled backs, in a textured woven polyester. It comes part assembled, and a reviewer explains the clever bit: the four-seater arrives in two sections, which makes narrow doorways less of a worry. Free fabric swatches are available by email before you buy.

Most reviews are five stars, but the critical ones agree with each other. The seat is firm, the arms feel like wood under thin padding, and the back cushions sit low enough to give one owner neck ache. Another found the foam softened quickly, and two had trouble with the screws for the feet. The cushion covers cannot be removed for washing.