Big Shops
The 6 Best Very Own-Label Buys for 2026
Six Very own-label buys, from school trousers to a sofa, with the sizing catches.
Top pick: The Very Collection Straight Leg Jean With Stretch
Big shop guides
The big names that sell a bit of everything: department stores, catalogue shops and the high street chains. Here the shop's own-label lines are usually the smart buy, so we pick those, and we set out how delivery, click and collect and returns really work.
3 guides
Big Shops
The Best Selfridges Gifts in 2026: Our 6 Picks
Six Selfridges own-label gifts, from shortbread to a hamper, and the return rules.
Top pick: The Classic Christmas Hamper – 6 Items Included
Big Shops
Argos Buying Guide 2026: The 6 Best Own-Brand Buys
Six Argos own-label buys, from Bush TVs to Habitat lamps, and the catches.
Top pick: Bush 43 Inch 43USF26 Smart 4K UHD HDR Freely Fire TV
How we choose
We read the product pages, the size guides, the delivery and returns small print, and a few hundred customer reviews, lowest-rated first. Then we pick. We do not test products ourselves and we never pretend to.
Read how we choose- Every pick checked on the brand's UK site, with the month we read it
- A real weakness for every product, not just the ones we liked less
- No scores out of ten: each pick earns an award, and a reason
- Commission never decides what makes the list